Brazil’s presidential election: Lula’s campaign missteps have opened up Balsonaro

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RIO DE JANEIRO – For months now, candidates have been simply known Lula just had something to say. He didn’t need to. Since President Zaire Bolsonaro failed to control the coronavirus, inflation or out-of-control gas prices have risen, with every election poll showing his opponent ahead by a wide margin.

But now, with the former Brazilian trying to beat his bitter rival in the October competition President Luiz Inacio Lula da Silva speaks again in front of the crowd and finally.

It’s not necessarily a good thing.

Instead of always showing what his greatest political talent was – the dazzling speech – Lula, 76, made a characterless gaff. A politician who has always found a way out of his predicament is now increasingly talking about it.

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In recent weeks, he has insulted police, accusing him of being Brazil’s elite “slave.” Should be and should be considered as a public health problem.

“Everyone should have rights and should not be embarrassed: ‘I do not want to have children, and I will take care of not having children,'” Lula said in Sao Paulo last month. “What’s not right is that the law requires that she have children.” Like most Latin Americans, abortion is illegal in Brazil, with the exception of rape or endangering the life of the mother.

Lula’s comments came at an inopportune time. Recent polls suggest he is still leading a big lead. But Bolsonaro, , Whose supporters say Lula’s comments show he represents a “culture of death.” As epidemics decrease and unemployment decreases, The nation may become even more competitive.

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Lula, a prominent voice across the media, has been increasingly agitated:

“A silent Lula is a poet,” said one of Brazil’s leading newspapers.

“Show yourself to be confused by looking at pictures worldwide,” added another.

“Verbal incontinence,” the Brazilian famous Author Paolo Coelho says.

Lula’s campaign did not answer any questions about the candidate’s recent comments but disagreed that the competition was getting tougher.

“I don’t think Bolsonaro is gaining momentum,” said Lula’s spokesman Jose Crispiano. “Lula has offered to reunite Brazil, including those who oppose him or his party and do not like him.”

Lula is widely regarded as one of the most talented politicians in Brazil. He rose from extreme poverty in the north-east of the country to form a national political party that won four presidential elections and helped define left-wing politics in Latin America for a generation. Developed with a little formal education His career has been about surpassing the country’s political elite and giving voice to the millions of Brazilians who have historically been out of power.

However, he did not run for president for 16 years. From 2018 to 2019, he spent 18 months in prison on corruption charges, before being technically released and finally cleared of wrongdoing. The country he ruled was different: polarized, more digitally connected, less economically secure.

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And there are concerns that Lula is also different, her time in prison and angry Revenge against the charges brought against him.

“He can’t let it go,” said Alexandre Bandeira, a political analyst in Brasilia. “It simply came to our notice then. His preoccupation with this is a serious mistake. We need to hear more about the concerns of the Brazilian people.

The last time Lula ran a presidential campaign, George W. Bush was in office. Twitter was not a force in politics; There was no TickTock, WhatsApp, Telegram. Not every word Lula uttered during the campaign was recorded on a cellphone, and it was instantly transmitted to thousands or millions of people. The stakes were too low to say anything harmful.

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“The question is how fast his learning curve will go,” said Creomar de Souza, a political analyst and consultant in Brasilia. “His team knows how to run a traditional campaign. They know how to build an infrastructure and create advertisements for television. But do they know how to run a digital campaign and win on social media?

“That would be the biggest problem for Lula.”

The challenge could be particularly strong against Bolsonaro, whose team has mastered more heinous elements of social media, including viral memes, apocalyptic commentary (and, trapped by a federal investigation into alleged fake news). Bolsonaro is leading a digital army that he maintains through weekly Facebook live appearances, fighting tweets and frequent updates to the telegram, which have much more control over misinformation.

“It is clear that Lula’s communications team does not understand electoral dynamics in the context of social media,” said Giuliano Cortinhas, a political scientist at the University of Brasilia. “They are still adapting to this new political world, and it is time to adapt to the errors that come with it.”

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In Brazil’s supercharged digital ecosystem, where any word can be stretched and twisted, no wrong move really fades. Because of this, while both Bolsonaro and Lula are trying to attract evangelical votes, Lula’s comments about abortion may prove particularly harmful. Evangelicals account for about one-third of the electorate. Their weight swings increasingly selectively.

Esther Solano, a sociologist at the Federal University of So Paulo, says social issues are of paramount importance to them. He surveyed evangelical voters and found reasons for Lula supporters to be apprehensive.

“This segment of the population is looking for security – material, economic, job, income – but it is also looking for moral security, and the question of abortion is central to it,” he said.

Bolsonaro has made abortion a key element of his re-election strategy. So, when Colombia decriminalized the procedure during the first 24 weeks of pregnancy this year, Bolsonaro saw an opening. He said he would not allow legalization in Brazil. “I will fight to the end to save the lives of the children,” he said.

Lula seems to understand the importance of this problem. She soon retracted her remarks, saying she was personally against abortion.

“He’s talking more about family problems,” Solano said. “Abortion is something that can actually cost her an election.”

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