Twitter CEO Parag Agarwal on Monday explained how the social media company fights counterfeit and spam accounts on the platform.
Information, a post Long Twitter threadElon Musk’s research into the ratio of counterfeit and spam accounts on the platform comes just days after the company’s 44 44 billion acquisition was said to be “on hold.”
Agarwal said the team was “constantly” updating its systems and rules to help eliminate spam as much as possible, without accidentally suspending real people or adding friction to the user experience.
Twitter says fake or spam accounts represented less than 5% of its monetized daily active users in the last quarter. Agarwal says the estimate is “based on thousands of accounts from more human reviews (transcripts) that are randomly sampled, consistently, from * accounts we calculate as mDAUS.”
The company’s human review process is based on its rules that define spam and platform manipulation. It uses both official and private data, such as IP address and geolocation, to determine one in each account, he said.
“There are a lot of details below this high-level description that are extremely important,” he said in a tweet. “We shared an overview of the guessing process with Elon a week ago and look forward to continuing the conversation with him and all of you.”
After announcing its intention to acquire the company last month, Musk said one of its top priorities would be to remove “spam bots” from the platform.
But in recent days, Mask has been publicly questioning the deal due to the number of fake users and doubts about the accuracy of Twitter when reporting fake accounts.
Musk said he would start taking random samples to determine the extent of the problem.
“To find out, my team will make a random sample of 100 followers of @ twitter. I invite others to repeat the same process and see what they discover.” Kasturi wrote. Experts on social media, confusion and statistical analysis told CNBC over the weekend that Musk’s proposed method for further analysis is highly lacking.
As part of the terms of the agreement, Mask has been banned from speaking negatively about Twitter and its employees, although it is not clear what will happen if Musk violates the terms.
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